Web 2.0 and You

So you may be wondering what I mean by Web 2.0. Well, it's actually quite simple. Web 2.0 is a term used to describe the web sites that gain some content or value from its users. That means anyone can provide insight on the web page, think wikipedia. It is referred to as 2.0 because the traditional form of media, send -> receive, was replaced with this new model that focuses on open and shared communication.

Sites like Wikipedia, YouTube, Google, MySpace, and Flickr all helped revolutionize the way content was created. Through this, the individual became part of the media and enhanced user interactivity.

It's kind of exciting to think that you can publish information that may have otherwise gone unnoticed.

So, how will this affect companies? I think it is safe to say that avoiding these open and interactive qualities will lead to decreased sales. This is because people want to feel involved in those companies. For example, CNN news often includes some twitter comments from viewers when debating issues. This is a great integration between social networking sites and the company's product.

Now each time you post a video on YouTube, comment on a blog entry, or change an entry in Wikipedia, just remember that you are participating in the massive movement of Web 2.0.

Doesn't it feel good!?